Since I began writing this blog, I've been trying to find a gender-neutral illustration of this concept and finally, here it is.
In my search I was able to find "female hero's journeys" which are helpful (here & here) but I just couldn't bring myself to write about them and here's why:
While there are some differences between a hero's and a heroine's journey the core of the journey's progress is the same.Sure, the differences are important to each specific story; but they are just as different from hero to hero as from hero to heroine. A narrative is not male or female, nor is a method of storytelling.
I've talked about this before, and frankly I think it's what I end up talking to people about the most: stories are not inherently gendered, the characters within them have genders. Girls in stories can kick ass and it be enjoyable for men and women to watch and not unnatural to the state of being a girl: fairies can be male or female: and creating a property for boys definitely doesn't mean that a female character will send your audience running for the hills.
I am a Transmedia Producer and have worked for 6 years at Starlight Runner Entertainment; often when approached by people new to the concept of Transmedia Storytelling I find myself answering questions about whether or not Transmedia Storytelling can be applied to girls' properties. This is a little like being asked if spoons can be used for lunch as well as dinner. The answer is a jubilant YES! if your franchise has a story it can tall that story across many platforms.
That story can have a male lead, female lead, be based on reality, be total fiction, be a documentary, be about humans, aliens or meerkats and if it is rich enough in story and setting to tell a few related tales you can have a successful Transmedia Franchise. There are obviously some intervening steps but that's the truth.
The innate barriers to creating franchises, films, games, etc... for women and girls are the same as creating franchises, films, games, etc... for men and boys: a compelling concept, a well-considered narrative, a rich story universe and the means to execute it.
I hear similar gripes from friends and colleagues in the Entertainment Industry (which to me includes video games, toys, online works...) and especially in younger industries like video games where there haven't been amazingly epic franchises built for women, or that really celebrated a more nuanced female character than Lara Croft, there is a perception that because there haven't been any really legendary projects for girls or women, for some reason there can't be.
So here is the take away: there is no greater reason that there shouldn't be more franchises for Girls and Women, ones that have different more interesting stories. The only reason there aren't more girls franchises out there, is because you and I haven't made them yet.