Understanding Youth- Toronto, Ontario. June 8, 2011

AFTERNOON KEYNOTE: 

Transmedia Storytelling - The Power of Connected Narratives

June 8, 2011 - 1:15 PM to 2:00 PM

ROOM: Epic (as a note, I seriously love that I'll be presenting in the "Epic" room)

The most dynamic entertainment franchises and the most potent social movements in recent years have something profound in common: Transmedia Storytelling.

Young people are no longer satisfied with being broadcast at. They want to engage, create and participate, and the brands that validate their involvement will be a step ahead of their competition. Transmedia Producer from New York-based Starlight Runner Entertainment, Caitlin Burns, will explain how to entice young consumers with evolving technologies and platforms; whether to evangelize a cause or a brand.

Learn how core storytelling tools can be used to activate and develop communities leveraging multimedia and emergent technologies including mobile content, social media, marketing, commercial campaigns, online ventures, gaming, television and film.

Burns has applied her skills to properties and brands including Halo for Microsoft, The Happiness Factory for Coca-Cola, Pirates of the Caribbean, Avatar, Dexter for Showtime and Transformers for Hasbro.

To Register for Understanding Youth, Click Here