Wednesday, May 1, 2013

The Lizzie Bennet Diaries and the Power of Transmedia

"The Lizzie Bennet Diaries is a modernized transmedia adaptation of Jane Austen’s Pride and Prejudice, told in the form of a video blog kept by 24 year-old grad student Lizzie Bennet. Lizzie’s vlog sets out to document the ups and downs of a young woman struggling to figure out where she fits in the world, along with her best friend Charlotte Lu and her two sisters, excessively nice Jane and wild child Lydia. And shortly after the videos begin, a young handsome medical student named Bing Lee moves to town. The show began in April of 2012 with two videos a week posted at Lizzie’s YouTube channel. The characters also had their own Twitter, Facebook and Tumblr accounts where they would talk to each other, and the fans."

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