Swedish Toy Catalogs have been mixing up traditional gender roles in their imagery:
"With the new gender thinking, there is nothing that is right or wrong. It's not a boy or a girl thing, it's a toy for children," Top Toy director of sales Jan Nyberg told TT news agency.
Top Toy has produced catalogues in Denmark and Sweden for both Toys R Us and BR. Though the catalogues' page layouts are the same in both countries, the gender of the pictured kids is reversed in the Swedish edition.I know it would cost me way more than I can afford to buy all my Christmas toys from Sweden and send them here... but I'm tempted.