Monday, November 26, 2012

Swedish Toy Catalogs are the Best.

Swedish Toy Catalogs have been mixing up traditional gender roles in their imagery:
"With the new gender thinking, there is nothing that is right or wrong. It's not a boy or a girl thing, it's a toy for children," Top Toy director of sales Jan Nyberg told TT news agency.
Top Toy has produced catalogues in Denmark and Sweden for both Toys R Us and BR. Though the catalogues' page layouts are the same in both countries, the gender of the pictured kids is reversed in the Swedish edition. 
I know it would cost me way more than I can afford to buy all my Christmas toys from Sweden and send them here... but I'm tempted.

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