Women didn't Abandon Rom-Coms, Rom-Coms abandoned Women

The Jezebel takes on the question of "What happened to the Rom-Com?

"1986 to 1988, the dawn of a Golden Age for Rom-Coms. Moonstruck and Working Girl were both major hits, and the genre sold $1.6 billion in tickets over three years (adjusted to 2012 dollars, as are all figures in this article). This was followed by When Harry Met Sally... (1989), Pretty Woman (1990), and Sleepless in Seattle (1993), all of which topped $170 million. In two of these films, the sole protagonist is a woman. Two more were written and directed by Nora Ephron. That leaves Pretty Woman, where Julia Roberts stole the fucking show. Plenty of men saw these movies–you can't win the box office by excluding an entire gender–but these films were undeniably aimed at a female audience."

 -Jezebel

The Lizzie Bennet Diaries and the Power of Transmedia

"The Lizzie Bennet Diaries is a modernized transmedia adaptation of Jane Austen’s Pride and Prejudice, told in the form of a video blog kept by 24 year-old grad student Lizzie Bennet. Lizzie’s vlog sets out to document the ups and downs of a young woman struggling to figure out where she fits in the world, along with her best friend Charlotte Lu and her two sisters, excessively nice Jane and wild child Lydia. And shortly after the videos begin, a young handsome medical student named Bing Lee moves to town. The show began in April of 2012 with two videos a week posted at Lizzie’s YouTube channel. The characters also had their own Twitter, Facebook and Tumblr accounts where they would talk to each other, and the fans."