Lady Gaga: Social Media Diva, Transmedia Superstar| The Social Robot

I have a new article up at The Social Robot! Talking about Lady Gaga's new video, fan outreach and handy use of Transmedia Storytelling in her life and work. Check it out!

The Social Robot- Fandom and Social Networks

Another article of mine is up at The Social Robot. This time I'm discussing the role of fan communities and social networks. Check it out.

"Geek Culture has become increasingly powerful in Hollywood and Fan Communities on social networks are as sought after by consumer product companies as they are by TV shows and feature films. What draws fans to a property, product or community? What is the magic alchemy that gives some properties armies of loyal torchbearers?"